Path
2018–2020
Systems Analysis and Development
I started at UniFECAF. The first path: logic, structure, flow.
Murilo Lima
Design x Tech x Art
I'm a product designer. I got here by two paths that only recently met: systems and graphic design. Today I design the interface and build the application — which forces me to weigh what is feasible, not only what looks good.
- 5+ Years of
Experience - Brand Design
& Illustration - AI & Design
UI & UX
2 of 5
2022–2024
Graphic Design
I studied at Anhembi Morumbi while working at Patterns&Colors — the fundamentals at university, the prints and identities in practice.
3 of 5
2024 — now
Malli Company
I founded my own artwear label and direct its creative work: I draw the print, define the pattern, build the identity and maintain the site.
4 of 5
2025 — now
Secovi-SP
I work on three fronts: art direction, UX/UI for internal tools, and building the applications I design.
5 of 5
Today
Product designer
The two paths met. I design knowing what the decision costs whoever implements it.
Portfolio
01 / 10
Logofolio
13 marcas
Marcas autorais, de cliente e de produto — da Malli Company ao sistema de marcas do Secovi-SP.
2020 — 2026
02 / 10
Visual Identity
Malli Company
Identity for my own label. The chameleon is both the symbol and the argument: a garment that adapts to whoever wears it. From the street to the catalogue, the whole system comes out of the same animal.
Made in 2024
Filhos de Ogum Iara
Identity for an Umbanda temple. The seal carries the pontos riscados of the house's entities, and the palette comes from the fundamento — each colour belongs to an orixá. From the pin to the songbook and the entity posters, the system is built for the house to use.
Made in 2026
Secovi-SP University
Identity and brand book for the corporate university of Secovi-SP. From building the mark to the system that applies it across certificates, course material and campaign pieces.
Made in 2025
Malavazzi Automotivo
Visual identity for a workshop specialising in high-end vehicles. An MA monogram, technical type, and a blue that runs from the storefront sign to the car and the team's uniform.
Made in 2024
Mage
Brand for a technology company. The symbol is a wizard's hat that draws the M of the name at the same time; the gradient purple carries the identity from the storefront to the product, from the uniform to the desk.
Made in 2025
Malavazzi Concept
Identity for a salon built around bespoke hair treatment. An interlocked MC monogram and a palette that stays in black, grey and off-white — from the window and the sign to the treatment line and the tools of the trade.
Made in 2024
Manu Pimentel
Identity for a pelvic floor physiotherapist. The system was designed for the practice and for the street: giveaways the patient takes home, a class mat, and posters on street furniture.
Made in 2026
03 / 10
Social Media
Malli on Instagram
Feed for my own label. Each post carries a piece of the system — the mandala, the palette, the claim — instead of repeating the logo; the Black Friday campaign closes the run.
Made in 2024
Secovi-SP Convention
Campaign for the largest gathering in São Paulo's real estate market. Launch of the event app, the three-day programme grid, and the podcast series recorded during the convention.
Made in 2026
Enacon
National meeting of condominium management firms. Feed, stories and reels treated in orange duotone over event photography, plus the speaker announcement series.
Made in 2026
Secovi-SP University — feed
Announcement of the new identity and the series for the corporate university's 24th year. Alongside it, the course announcement template, which runs the same layout in two colours over each class photo.
Made in 2025
Manu Pimentel — content
Feed and reel covers for pelvic physiotherapy. Clinical subject matter in the language of social: large type, photography graded in the brand's marsala, and text that fits the screen.
Made in 2026
04 / 10
Motion
Convention — app series
A vertical sequence that teaches the event app step by step: download, sign in, build your schedule, score points, find people. Each piece answers one question on its own.
Made in 2026
Idents & Openers
Brand openers and loops: the Convention, Data Secovi-SP, SecoviTech, the membership campaign and the Milenium Convention Centre sign. Each one resolves the brand's entrance in under ten seconds.
Made in 2026
05 / 10
Print & Packaging
Alter do Chão Wine
Label and packaging for an açaí wine produced in Alter do Chão, Pará. The village map sits in as a watermark and a line drawing of the açaí palm closes the face.
Made in 2025
Stationery & Signage
The printed extension of the Malavazzi Automotivo identity: business cards with an engine illustration on the back, a storefront sign in two versions, and a window decal.
Made in 2024
06 / 10
Physical Products
Orízia
Brand and line of handmade candles. The Serena Collection pairs a peony candle with a marbled cement tray — each tray comes from a different pour, so no two repeat.
Made in 2025
07 / 10
Prints
Organic Collections
Own-label collection for Malli. Organic prints built around the chameleon and foliage, applied to oversized t-shirts in black and off-white.
Made in 2024
Bauhaus
A collection of geometric prints built from a square module that closes into a seamless repeat. It ships in two palettes: one warm, in earth and orange, one cool, in blues and aqua. The same vocabulary of shapes at two temperatures.
Made in 2023
Malli Camo
A camouflage drawn with the chameleon's silhouette in place of the blotches. Five colourways outside the military repertoire, from off-white to violet.
Made in 2022
Jouls
Collection for Jouls built around the claim “Plans Make History”. Lettering and symbols in inflated volume, finished in open mesh on the outline version.
Made in 2026
08 / 10
Illustration
Personal Illustration
Psychedelic drawing in a saturated palette. The Midnight Coffee series runs from the scene to the menu, and the “retrôdelic trip” and “ufodelia” arcs were made for Lequeria. Almost all vector, from lettering to character — closing with an isometric 3D environment study.
Made in 2025
Prints — the artwork
The prints themselves, without mockups: the three backs from Malli's Organic Collections and the two inflated Jouls symbols. This is the closed file, the way it goes to screen printing.
Made in 2024–2026
09 / 10
UX & UI
Event hotsite, live at convencaosecovi.com.br. A single page that has to sell tickets and inform at the same time: a pinned countdown, content tracks, the speaker grid and a ticket comparison.
Made in 2026
Hotsite for the national management firms meeting, at enaconsecovi.com.br. The same architecture as the Convention at another temperature: dark ground, brand orange, and the Enacon ring as a page element.
Made in 2026
Site for the data intelligence platform of São Paulo's real estate market. The page has to present four products — data, map, research and AI — without becoming a catalogue: each enters through a card and all leave by the same path.
Made in 2026
Enacon email marketing
The email cadence across the event cycle, built in HTML: agenda content, price tier change, sold out, prize draw and thank you. Each opens with its own key visual and closes on the same brand footer.
Made in 2026
10 / 10
Photography
Jouls — studio
Collection lookbook on a light infinity backdrop. Art direction and styling: the garments appear whole and in detail, and the plaid trousers run through the shoot as a thread.
Made in 2026
Jouls — low light
Second shoot, single source, dark ground. The raking light draws how the garments fall; the palette drops to moss green, brown and off-white.
Made in 2026
Jouls — on location
Shot outside the studio, between house and backyard. Here the clothes appear in use and in pairs, and the São Paulo City collection and the windbreakers get the context an infinity backdrop can't give.
Made in 2026